Significance Of Corporate Awards - Build Excitement To Improve Productivity

Participating in any kind of competition and winning is fun, especially when you beat ones who are truly better than you.

Many people make fun of the winner but will not dislike, if they got the award. Award is the simple, easy and cheap way to make employees happy within an organization.

PR & marketing opportunity

Winning corporate award provides a source to promote your business through PR & Marketing initiatives. Your name can spread within the community cost-effectively. A press release announcing an award in the local newspaper is free publicity. In addition, it gives an opportunity to expand brand awareness, which cannot be attained in this manner with paid ad campaigns.

Status enhancement

Corporate awards enhance your status in the industry. Your B2B networking opportunities get enhanced with an increase in your profile within the industry.

Industry leadership

Rewards achieved from major trade associations and groups can escalate your business credibility. Being recognized for best practices or unique concepts can give that extra boost within your niche. You can be invited to join the board of directors, speak in conferences or take part in trade associations, which can escalate your business profile.

Hire & retain top talent

Winning awards give an edge in obtaining best talent for your business. candidates view your brand to be very important with regards to attaining opportunities. Employees can get great job satisfaction knowing that they are working for an award winning company.

Your company also needs to give awards to partners and customers because of many reasons.

• Winning makes the winner happy - To negotiate with partners and customers, you spent hundreds in taking them on dinner, which cannot be displayed on their wall. However, giving an acknowledgement in the form of trophy is the best idea.

• Winners brag about it - ‘Achieving an award is cool’ even if it does not get on press release but it makes in your display case. You take pride in talking about it on social networks or meetings.

• Award givers too talk - Giving great customer award officially displays your appreciation in public without uttering a word.

• A good excuse for ‘PARTY’ - Company founders never get a chance to talk with any customers. Customer award celebration gives the feel like a company is more customer-oriented.